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  • “Turns out there was no owner of the experience”

    is everyone’s understanding of the process based on their own perspective?

    Explore the article
  • “We were measuring the wrong thing”

    closing the claim did not mark the true end of the experience

    Explore the article
  • “the user” is a myth

    if you reference a singular user, you are thinking of yourselves

    Explore the article

diversity, opportunity, access, innovation … for digital products

Acquire solid knowledge of your problem space so you can support more people & contexts, build better machine learning algorithms, and prepare responsibly for the human digital future.

diagram showing the separation of problem and solution space, so your thinking can be clearer

Ideas are the currency by which solution-makers and leaders operate, so there is a strong tendency to emphasize the mechanism for generating and polishing good ideas. The fact that most of these ideas are based on solution-makers’ own experience, philosophy, and culture is largely ignored, which has resulted in a mountain of technology products that serve only one thinking style. (There are a few exceptions, thankfully.) Moreover, the data that upcoming developments in the field depend upon is rotten with bias, further excluding people who do not represent dominant thinking styles. So now, more than ever, spending time understanding the problem space and the diversity of people’s approaches and thinking styles is required for our field to create solutions that have positive impact. Having a good intent is not enough.

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